Multimedia sales support

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Mounting competition on the retail market and the increasingly real threat of losing customers to e-channels are the impulses behind the search for new, more efficient forms of marketing communication that will boost sales.

Multimedia sales support is anything that allows direct communication between the client (the owner of the brand) and their specific target group of consumers. Getting the required information to the place where a given target group takes its purchasing decisions at the time best suited to that group are the key elements in effective multimedia marketing campaigns.

ERGO's multimedia sales support solutions include the Brand Management System, Multimedia at POS, and Multi-Media

BRAND MANAGEMENT SYSTEM

The Brand Management System (retail chains, corporations) enables you to streamline the management of your marketing policy by storing information in digital form so that it can be re-emitted on display units in any number of shops or establishments. The system is centrally controlled and managed from a single hub that has control over each outlet or stand. At this control centre, a list of the images, promotional content or advertising communications is created, and these can be displayed for any period of time, e.g. throughout a shop's opening hours (seven days a week) or 24 hours a day over the weekend, etc. The content may be transmitted simultaneously at a national or regional level, or to a single outlet.

High quality multimedia programs on high quality display units have a more effective impact on customer purchasing decisions at point of sale. This system enables the required promotional and advertising material to be presented at precisely specified times. The system offers significant flexibility of marketing activities.

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MULTIMEDIA IN POS

The use of multimedia in POS makes them more attractive as a marketing channel. Placing multimedia display units supplying constant high quality visual media in POS improves their visual appeal, while the use of multimedia communication in the place where the product is sold to reinforce promotion and advertising makes the product itself seem more attractive.

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MULTIMEDIA DISPLAY UNITS

Multimedia display units provide comprehensive, attractive presentation of products or services offered - whether in hotels, retail outlets, bars, airports, pharmacies, hairdressers, beauty parlors, medical centers, clubs, gyms, schools, trade fairs, exhibitions, petrol stations, travel agencies...